We helped AIRWALL® migrate from a WordPress WooCommerce setup to a headless Shopify ecommerce platform designed in Webflow, restructuring products, bundles, and packaging to support scalable growth and improved online sales performance.
We began with a technical audit of the existing WooCommerce system and mapped out a scalable ecommerce architecture inside Shopify. From there, we redesigned the customer journey, clarified product packaging, and built a headless system that separates design flexibility from backend commerce power. Extensive testing was completed to ensure checkout flow, product logic, and integrations worked seamlessly before launch. AIRWALL® now operates on a modern ecommerce foundation that supports both marketing and revenue growth. The site functions as a high performance sales engine while giving the brand flexibility to expand products and campaigns with confidence.
We began with a technical audit of the existing WooCommerce system and mapped out a scalable ecommerce architecture inside Shopify. From there, we redesigned the customer journey, clarified product packaging, and built a headless system that separates design flexibility from backend commerce power. Extensive testing was completed to ensure checkout flow, product logic, and integrations worked seamlessly before launch. AIRWALL® now operates on a modern ecommerce foundation that supports both marketing and revenue growth. The site functions as a high performance sales engine while giving the brand flexibility to expand products and campaigns with confidence.
I cannot say enough about Michael. He is an excellent web site designer without any point of comparison. Our new website is beautiful to look at and easy to navigate. Our website was always going to be a challenge because we had multiple targeted audiences with quite varied perspectives and we needed to be able to provide a 10,000 foot view and a street view in the same site along with the ability to convert the visitors to buying product smoothly and easily. We managed to do it with Michaels help. Any and every time that I came back to Michael with changes he was on top of them quickly and he always seemed to find a way to make what I needed happen, and often better than I had in mind. It felt like a partnership where back and forth was part of the process and Michael's easy going nature ensured that he took the feedback without any resentment. In fact, the feedback process was excellent. He devised a spread sheet method that always left me a way to communicate my needs/concerns and, because he maintained it well, I always knew what was going on at any one time, even if that meant that something was still just in process. Now, you may remember all the way back to my second sentence, where I mentioned comparison. Well, this is because I have tried with 4 different designers before him and either I am a pain in the butt or I have unrealistic expectations but where the others failed, Michael managed it. He did what several others seemed unable or unwilling to do. He solved our problems and he did it with grace and class. You will not regret choosing Michael for you web project. Cannot recommend higher.
